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Subaru Implementing New Style for Next Impreza Production Car Based on 2013 WRX Concept

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Though it’s a bit disappointing to see Subaru WRX STi on styling front when compared to its earlier version of 2013 WRX Concept, as per the company insiders the next Impreza car, which will be launched in the year 2016  and WRX that’ll follow soon, are all expected to derive the design cues from the concept.

There is a ray of hope that the sleek style concept will not be lost forever, as Masuo Takatsu, Subaru’s WRX Project General Manager informed that WRX Concept’s main design theme could still be applied to the production car.

Mamoru Ishii, the chief designer for Subaru has hinted that designs are going to be definitive from the much-praised sporty concept; the aggressive stance will definitely be reaching the production Impreza by the year 2016 and the WRX models that will follow on, are expected to follow the suit.

The next generation design for Impreza is taking a completely new direction and is surely going to be an excitement in the marketplace, as informed by Mamoru Ishii; he also added that the key proportions of WRX concept will definitely be transferred to next gen. WRX, and was quoted as saying – “We are planning to give the lower section below the hip line a wider, more substantial stance and narrow up the roof section,” which means the model will have its lower body bolder and a more diminishing greenhouse, as seen in all WRX Concepts.

Outback and Liberty, which are the new models for the year 2015 by Subaru, will hit the market and will be out for sale from the beginning of next year. Though, stronger sales that the company has globally, higher share value and Yasuyuki Yoshinaga the new CEO who has decades of experience in the field of sales, strategy and marketing has given the company an entire new attitude towards all the new products in its line.

Three weeks back, when Yasuyuki Yoshinaga, CEO presented the Prominence 2020 business plan for the company, and its recorded earning for the last financial year, he declared that a brand new modular framework will dub Subaru Global Platform and will be underpin all the Subaru models that will follow by from start of 2016. Later that year, Impreza will be the first one to be out of all the new offerings.



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